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Headline: Arts institutions cultivate Latino audiences as traditional base dwindles
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Summary: Arts attendance has declined steadily over the past decade, as traditionally older, white audiences are aging faster than the general population. Many arts institutions have begun shifting business models and creating new cross-cultural content to attract younger, more diverse audiences. In largely Latino areas, such as Austin, Los Angeles and Chicago, much of the attention has naturally been on Latinos. As this population grows, more arts organizations stand to follow suit. A look at current trends and future ramifications, with specific examples. Text, photos, interactive flash map, infographics.
Authors: Erica Demarest (Northwestern)

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